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Hyster is globally known as an industry leader in the forklift producing business. However, it began as a manufacturer of lifting equipment as well as winches. Most of its production was focused in the Pacific Northwest and dealt primarily with the wood and logging industry. A couple years after the first forklift trucks were invented Hyster became synonymous with quality manufacturing. Over the previous 80 years Hyster has continued to expand and grow its product line. The expansion of its products coupled with its wish to stay service oriented has allowed Hyster to develop into the intercontinental participant it is at present.
In the period between 1940 and 1960, Hyster sustained its growth throughout the western world. In 1946, Hyster opened a plant in Illinois that was fully devoted to mass manufacturing trucks. This allowed Hyster to drive its expenses down and, simultaneously, offer a better quality product at industry aggressive rates. In 1952, Hyster began its first foray in to the international production market through opening its first plant in the Netherlands. The Netherlands plant was originally designed to produce two products: Hyster 40" and the Karry Kranes.
Hyster, along with the whole forklift industry, continued to expand into different product lines throughout the 1950's and 60's. They began constructing container handlers in the US in 1959 to meet with the ever growing demand for transportation goods. In 1966, Hyster developed a means for allowing a lift truck to go both forward and backwards using the same pedal. This pedal was known as the Monotrol pedal, which revolutionized the industry. Later in the decade Hyster opened a research and development centre in Oregon that was focused on enhancing the design and performance of forklifts. The centre is still one of the world's best testing facilities in the materials handling industry.
As demand for materials handling equipment continued to expand rapidly throughout the 1960's, Hyster needed to reorient its focus towards these new mass markets. Hence, in 1970, the XL design philosophy was born. The XL design philosophy allowed Hyster to offer superior quality at a more reasonable price. A further expansion in manufacturing capabilities was necessitated by the need in Europe for Internal Combustion Engine Vehicles. To plug this hole, a plant in Craigavon, Ireland was opened in 1980. Through the 1980's Hyster continued to concentrate on developing industry leading forklifts. The Hyster brand name was recognized throughout the world for its dedication towards excellence. This attention to excellence produced many suitors for the business. In 1989, a large multinational corporation based in Ohio called NACCO Industries purchased Hyster and began an aggressive growth strategy. NACCO quickly changed the XL philosophy with a more driver oriented forklift that concentrated on operator comfort, which is well-known as the XM generation of lift trucks.
With the global change towards just-in-time administration methods, Hyster has been required to keep up with the trends through investment in new and diverse technologies. Acquisitions and investments were made in the United States, Italy, Netherlands, and a lot of other places all over the world. All of these investments have made Hyster a world leader in the forklift market. Recently, Hyster celebrated its eightieth anniversary as an industry leader of materials handling equipment, which includes more than three hundred various types of lift trucks.
